If you are looking for gourmet kimbap then this is the place. The ingredients are local and organic. They use all of the best quality ingredients such as the rice, the seaweed, the veggies, the soy sauce and even the ham. Kim Seongsang prides itself in getting the best ingredients and artistically putting it all together to create amazing, gourmet kimbap. The stores are staffed with legions of workers that painstakingly grill, chop, and roll the kimbap. They have a creative range of kimbap such as spicy pork kimbap, cream cheese kimbap, fried kimbap and bulgogi kimbap. Kim Seongsang has elevated this common everyday food.