W. Scott Koenig (aka El Gringo) has traveled extensively around Mexico since the mid-’90s. His blog,, reports on Mexican destinations, culture, events and cuisine. He also blogs for and has been published in the Baja Times (Baja’s largest English language newspaper), Destino magazine in Los Cabos, and the Oaxaca Times. In 2013, he was invited as a guest of the Mexican government to attend and report on the International Forum on Mexican Gastronomy in Acapulco, a premier food event in Latin America.

The founder and creative director of Koenig Creative LLC in San Diego, a full-service design and marketing agency, Scott is a seasoned art director and graphic designer with 30 years of creative management experience. His award-winning work has been featured in international design publications and receives accolades from the design community as well as his clients.

While his profession is creative direction and design, Scott has blogged and reported on Mexico since 2011 and hopes to turn his favorite “pase tiempo” (pastime) into a profession in the near future, with an expansion into other areas of Mexican travel journalism, publication and promotion.

“As a citizen of the world, I’ve always felt international travel was important for personal pleasure, growth and perspective as well as the sharing of knowledge, culture or just a drink with the locals and expats of any given destination,” Scott said.

“I really fell in love with Mexico after an early trip to Mexico City and San Miguel de Allende in 2003 and have traveled all around the country since. Whether the Spanish Colonial streets of Oaxaca, the desert beaches of Baja Sur or the Mayan pyramids and sisal plantations of the Yucatan Peninsula, Mexico has an indescribable ‘magic’ that is hard to find here in the hyper-commercialized USA. You can see and tour French manors, Italian opera houses, Russian vineyards and Spanish Colonial architecture — all in Mexico, where the peso exchange rate can’t be beat.”

Scott said he originally developed his blog as a central repository of travel journals and photos to share with friends and family, but has since evolved into a more informative and entertaining source of reporting on all things Mexico.

“For the past year or so, I’ve been posting a lot on Baja California, with a focus on Tijuana. The tourism drop-off in the 2000s has led to a revitalization of the city as a premier food, cultural and entertainment destination. Being just across the border in San Diego, I try to make it down often and always enjoy my visits. Additionally, Baja California Sur is just a two-hour flight away and has some of the most beautiful beaches, warm people and delicious seafood on the planet.”

The country has made a lasting impression on El Gringo, as well as his wife and young son, who accompany him on most of his adventures.

Scott says his “Death Row Meal” would consist of Pescado Zarendeado, a traditional grilled fish dish served along Mexico’s Pacific Coast, with a full regiment of ceviche, shellfish and other fresh Mexican seafood served in Sinaloan and Sonoran styles.

To contact Scott, email or visit A Gringo in

A Gringo in Mexico

Destinations, food, culture and adventure south of the border.

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